Born from steppe curiosity and northern creativity — seen everywhere, felt everywhere.
CLIENT: RESMAN Energy technology
Following a major rebranding, the company’s visual identity, mission, and strategic direction had evolved significantly but the physical workplace no longer reflected the updated brand. This created a disconnect between how the company wanted to be perceived and what employees experienced every day in the office. At the same time, several regional offices were relocating and required consistent on-site branding that aligned with the new global positioning while maintaining local relevance. The challenge was to transform the workplace into a living expression of the brand, ensuring employees felt connected to the company’s story, values, and future ambitions every day they came to work
Workplace identity no longer reflected the updated brand vision and values
Employees needed daily visual connection to company purpose and history
New office locations required consistent branding aligned with global positioning
We began by stepping away from pure design execution and immersing ourselves in the company’s story. Through interviews, archival research, and collaboration with long-standing employees, we explored how and when the company was founded, who the early contributors were, and how technology and vision evolved over time. This historical grounding was essential, as many people who helped build the company from the beginning were still part of the organization, and honoring that legacy became a key creative principle. Working closely with leadership and brand teams, we translated values, ambitions, and strategic direction into a visual narrative built around a triptych artwork concept. The three interconnected pieces were designed to represent past, present, and future - linking heritage, technological evolution, and global growth while maintaining strong Norwegian roots. The artwork balanced storytelling with modern aesthetics, blending symbolic imagery, layered compositions, and evolving visual motifs to ensure employees could see both where the company came from and where it is heading. .
The triptych artwork became a defining element of the workplace identity and was implemented across multiple offices in various sizes and formats to suit different environments. Installed in common areas, corridors, and meeting rooms, it helped transform interiors into spaces that reflected the updated brand vision while creating continuity across global locations. The visual narrative gave employees a daily reminder of shared purpose and progress, reinforcing cultural alignment, and connection to the company’s evolution. Beyond internal impact, the installations became a frequent backdrop for photo and video productions, strengthening brand consistency across communications, and elevating the visual quality of customer-facing content. The project successfully turned office walls into storytelling assets that communicated identity without words.
This project succeeded because it approached workplace branding as a strategic communication challenge rather than a decorative exercise. By grounding the creative concept in authentic company history and involving stakeholders across generations of employees, the visuals resonated emotionally while still projecting forward-looking ambition. The triptych structure created a clear narrative bridge between heritage and innovation, allowing employees to feel part of an ongoing journey rather than a brand reset. Scalable across locations and adaptable to different interiors, the artwork strengthened both cultural cohesion and visual consistency, demonstrating how thoughtful environmental branding can transform workplaces into everyday expressions of mission, identity, and shared achievement