We treated the booth as a temporary digital experience platform, combining brand design, engagement mechanics, and secure enterprise technology. We concepted and designed a fully branded game that sparked curiosity and fun without losing professionalism, and we built interaction moments that encouraged dialogue between visitors and booth staff. The solution was developed with Power Apps as the user-facing interface, backed by a centralised data source for reliable lead storage, and automated workflows in Power Automate for lead creation, data validation, and post-event processing and handover.

The lead-generation game quickly became a focal point of the booth experience, driving stronger engagement and higher-quality conversations. The customer saw a noticeable increase in visitor interaction and a clear growth in leads collected, with faster and more accurate data capture than traditional methods. Marketing ambition and sales follow-up aligned more tightly, turning booth attention into structured, sales-ready information and measurable pipeline value.